Hugo Harper leads the work on Health in the UK for the Behavioural Insights Team. He has been with the team for the last 6 years running projects with the Department of Health and Social Care, NHS England, Public Health England and Cabinet Office. He has worked on applying behavioural insights to a large range of implementation and policy issues, but has a particular interest in obesity. He has spent time in both Singapore and Australia developing the adoption of a more behavioural approach to policy implementation, including several projects for the Singaporean Prime Minister’s Office.
