No evidence that physical activity calorie-equivalent (PACE) labelling changes food purchasing in worksite cafeterias

An experiment carried out across ten workplace cafeterias found no significant change in the overall number of calories purchased when food and drink labels showed the amount of physical activity required to burn off their calories.

“Physical activity calorie equivalent (PACE) labels, contrary to expectations, may have little or no impact on the food people buy in worksite cafeterias,” said Professor Theresa Marteau, senior author, Director, Behaviour and Health Research Unit, University of Cambridge

More than three in five UK adults are overweight or obese, increasing their risk of diseases such as type 2 diabetes and cancer. A major factor that contributes to this is excess energy intake – in other words, eating too many calories. Measures that can help reduce energy intake could help tackle the obesity problem.

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