Posted: May 6, 2020
Research suggests that increasing the availability of healthier food options increases their selection and consumption, but alcohol-related availability interventions have not been explored to date. Our study provides initial evidence that increasing the availability of non-alcoholic drinks (soft drinks and alcohol-free beer), relative to alcoholic drinks, increases their selection in an online task.
Replication of findings, particularly in naturalistic settings, is required. However, these results suggest that increasing the relative availability of non-alcoholic drinks may provide an opportunity to reduce alcohol consumption without loss of revenue to businesses.
To read the findings of the study in full, click here
Read a blog post about this work on the BMC website
Blackwell AKM, De-loyde K, Hollands GJ, Morris R, Marteau TM, Brocklebank LA, Maynard OM, Fletcher PC, Munafò MR. Availability of non-alcoholic vs alcoholic drinks on selection: an online experiment BMC Public Health 2020 May 06
