Behaviour Change by Design

Our vision is to accelerate progress in changing behaviour by redesigning environments to improve health for all.


Applications for the Bennett Prospect Prize are now open

Posted: 16/07/2019

The Bennett Institute for Public Policy at the University of Cambridge has opened submissions for the 20190/20 Bennett Prospect Prize. £10,000 will be awarded to an early career researcher or policy professional for their idea to transform public health in the UK.


BCbD at Cambridge Science Festival 2019

Posted: 10/04/2019

The Behaviour Change by Design (BCbD) programme organised a series of activities for Cambridge Science Festival called ‘Sugar Shock’. Our aim was to help people think about the ways in which their environments can shape their health by influencing how much sugar they eat.


The Research Programme

We are a Wellcome-funded collaboration bringing together a team of behavioural and cognitive scientists across the Universities of Cambridge and Bristol. Our aim is to run a series of field and laboratory studies to test the promise of a type of intervention – altering cues in our immediate physical environments – to promote healthier behaviour. These are sometimes known as “choice architecture” or “nudging”. We are also interested in how to facilitate the implementation of this evidence. Ultimately, our hope is that this will lead to improved health for everyone.

In the most ambitious co-ordinated set of studies to date, we will conduct a series of linked field and laboratory studies to estimate effect sizes of promising Choice Architecture interventions to reduce food, alcohol and tobacco consumption. Enabled by unprecedented collaborations, these will be conducted in supermarkets, bars and cafeterias with interventions optimised through laboratory studies determining mechanisms.