Public support for a policy can be increased by communicating evidence of its effectiveness
Posted: 20/01/2020
January 2020
Small increases in public support for policies to address problems such as obesity, gun crime and climate change could be achieved by providing evidence about what works, according to the first systematic review of studies exploring the impact of communicating policy effectiveness on public support, published today in Royal Society Open Science.
Veg ‘nudge’: extra vegetarian option reduces meat consumption without denting food sales
Posted: 01/10/2019
Two vegetarian options in the cafeteria of ‘College C’ – the Cambridge College that helped researchers run a “choice architecture” experiment. Credit: Nick Saffell.
A study of over 94,000 cafeteria meal choices has found that doubling the vegetarian options – from one in four to two in four – reduced the proportion of meat-rich purchases by between 40-80% without affecting overall food sales.
The results are from the first major study to look at whether tweaking food availability can “nudge” people towards better decision-making for both human health and preservation of the planet.
We are delighted that the Behaviour Change by Design Annual Lecture 2019 will be given by Professor Wendy Wood from the University of Southern California.